Memo Garibay stands out for its great versatility, from comedy to documentary, one of his greats qualities lies on telling stories with a high human content. Known for taking care of all  details, his impeccable direction of actors and non-actors makes him an invaluable asset in projects with mixed talent.


Mireya was born in Barcelona, where she went to film school. She graduated in Direction at ESCAC after directing her first short film "Heavy, road movie," which was selected for several festivals. A year later, she moved to Mexico City, where she made the leap to advertising. Specializing in fiction, her strengths are storytelling, humor, and directing actors. The connection she creates with her actors has led her to also work with children and real people. She has worked for clients such as Dove, Chevrolet, Discovery, and PepsiCo. She joined to us and now Mireya is part of our great selected team.


Emiliano Cruz has lived in Los Angeles for many years but his studies and career began in Buenos Aires, Argentina. Received from the Escuela Superior de Cinematografia with several award-winning shorts, he began his career as director of video clips working with several of the most influential rock artists in Latin America. He has worked with clients such as Coca Cola, Adidas, Skol, Coors, Pepsi, Coppel, P&G, Oscar Mayer, Movistar, Ford, Palmolive, Cinemex and Trident, among others.


Venezuelan director based in Barcelona. Lorena, is a creator of innovative and engaging images mixing film, animation and camera effects, focusing on unique, controvential and powerful images, built predominantly to create strong visual narratives. Her fresh style combines authenticity with humor and a touch of nervousness.


Luis is a multidisciplinary artist. After experimenting in fields as diverse as writing, photography, painting or musical production, he decided to invest all his energy and time in as an audiovisual director. His overwhelming and irreverent personality permeates in his films, turning them into elegant, modern and surprising pieces. Luis doesn't fear to anything.


Based in Uruguay, Claudia is a film and advertising director, screenwriter, film career teacher, documentary filmmaker and mother. In love with people, her work navigates freely between childhood innocence and the harshness adulthood to tell short and long stories in a beautiful and cinematic way.


Rodrigo is a Mexican director with a wide range in terms of cinematographic language, his projects goes from lifestyle, music, trends and fashion, to projects with complex narrative and humor.


Cinzia began her career as a director and photographer in 2007. Her debut short film "Paillettes" was selected at the Venice Film Festival. From that moment, Cinzia began filming for the advertising industry. Her work is characterized by a realistic and natural touch mixed with a strong visual style. She currently lives in Milan.


With an art director's sense of visual style and a photographer's eye for nuanced composition, Ed's work includes films that feature visual narratives, natural performances, lush places and dramatic cinematography. The spots for brands like Lincoln Motor Company, Tim Horton, Nike, The History Channel, and Panasonic reflect his multifaceted  career, as well as his tremendus sensitivity.


Gemma Ferrate is based in Barcelona, as an advertising director, she stands out in her ability to create unique atmospheres and working with characters whether they are real, actors or celebrities. In addition, Gemma has directed the feature film “Tots els camins de Déu”, nominated for best film at the 2017 Gaudí Awards and co-directed the revelation film “Puzzled Love”, selected at the San Sebastian Festival.


Born as an image maker, Cyril Guyot was raised in Paris. He currently lives and works in New York City. Since graduating from New York University's Tisch School of the Arts, Cyril has directed countless art videos, music videos, and commercials for people like Dolce & Gabbana, Louis Vuitton, Chanel, Porche, Mercedes, Nissan, and more.


Nadia started her career with an experimental debut titled ‘Black Summer’ by The Pony Tales; The film was chosen to open the 2010 Cph:Dox festival.  Nadia’s debut established her as a film maker with a passion for marrying narrative with music. Her commercial projects including Ikea, Sleek, Danish Railway, continued to build on her passion for people, places and stories.    


We believe that diversity goes hand in hand with quality and innovation; because innovation leads you to a transformation to achieve better projects.

We value concrete action: we donate 1% of each project carried out by Habitant to Tümu, an online education platform for girls in Mexico from the age of 10 to 18 years old.

We participate in the global platform Free the Work, which has been the first one to speak of gender and diversity representation in our industry.

Learn more about diversity, we are here to listen to you!


“There’s this feeling that hiring women directors or minorities is something that [you] have to do as part of woke culture,” Har’el says. “We really want to move the discussion away from ticking the box of diversity and inclusion, to making people understand that they’re missing out on the best talent out there.”
We are a content and experience platform that promotes empowerment, determination and confidence to tween and teenage girls, providing them with all the necessary tools during their journey to adulthood for them to reach their full potential, making their dreams -whatever they may be- become a reality.
We are a Mexican civil association created 38 years ago to care for the interests of the commercial audiovisual production industry. A support platform that facilitates management and operation, a community with passion and social responsibility as well as driving and inspiring the industry. At AMFI we work for the common good, particularities are guided by actions that reflect a morality that represents us with pride.