He uses his great capacity for directing actors to handle different narrative genres, with an exquisite visual style and an esthetic proposal that distinguish him.
He is a director with a wide range in terms of film language, filming projects from lifestyle, music, and fashion, to projects with a more complex narrative or comedy.
He studied film direction in New York and on his return to Mexico he directed for a short period at The Masters. Then he opened his own production company Woo Films, in which he directed until 2011.
In the next stage of his career as a commercial director, he was part of Curiosity Media, and nowadays he has made an alliance with Habitant Productions, where he is currently director and partner.