Emiliano Cruz has lived in Los Angeles for many years but his studies and career began in Buenos Aires, Argentina. Received from the Escuela Superior de Cinematografia with several award-winning shorts, he began his career as director of video clips working with several of the most influential rock artists in Latin America. He has worked with clients such as Coca Cola, Adidas, Skol, Coors, Pepsi, Coppel, P&G, Oscar Mayer, Movistar, Ford, Palmolive, Cinemex and Trident, among others.