DIVERSITY DRIVES INNOVATION

INNOVATION DRIVES CHANGE

CHANGE DRIVES EMPATHY

EMPATHY DRIVES BEAUTY

BEAUTY DRIVES CONNECTION

CONNECTION DRIVES DIVERSITY

TURKCELL - 25 Years

LORENA MEDINA

Venezuelan director based in Barcelona. Lorena, is a creator of innovative and engaging images mixing film, animation and camera effects, focusing on unique, controvential and powerful images, built predominantly to create strong visual narratives. Her fresh style combines authenticity with humor and a touch of nervousness.

Sam's Club - El Club Del Fin Irresistible

PLAN(9)

PLAN(9) is a duo formed by Jonathan Specktor and Juan Pablo Rodríguez who, after meeting at the Faculty of Arts, discovered a shared musical and cinematographic taste that would become a prolific and constant audiovisual career.   The duo love being a part of the creative and writing process of each proposal, as they are sure that there is always an extraordinary way to tell each story. This translates into a particular mix between style, narrative and careful management of the performance that has led them to build an innovative visual proposal for clients such as Sprite, KFC, Trident, Wendy's, Coca-Cola, Milo, among others. His pieces have been shortlisted at Cannes and recognized on numerous occasions, at various festivals around the world.

CHEVROLET - Trabaja Para Ti

CINZIA PEDRIZZETTI

Cinzia began her career as a director and photographer in 2007. Her debut short film "Paillettes" was selected at the Venice Film Festival. From that moment, Cinzia began filming for the advertising industry. Her work is characterized by a realistic and natural touch mixed with a strong visual style. She currently lives in Milan.

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MIREYA GREGORIO

Mireya was born in Barcelona, where she went to film school. She graduated in Direction at ESCAC after directing her first short film "Heavy, road movie," which was selected for several festivals. A year later, she moved to Mexico City, where she made the leap to advertising. Specializing in fiction, her strengths are storytelling, humor, and directing actors. The connection she creates with her actors has led her to also work with children and real people. She has worked for clients such as Dove, Chevrolet, Discovery, and PepsiCo. She joined to us and now Mireya is part of our great selected team.

ABSOLUT - Linn Da Quebrada Feat As Bahias E A Cozinha Mineira

LUA VOIGT

Lua is an advertising professional. She began her career as an assistant director on film sets in Curitiba, then she moved to São Paulo, a city where she was able to expand her resume by working for Absolut, Vivo, Jeep, Discovery Channel, PepsiCo, Shell, P&G.   She believes that directing is to provoke emotions and the lightness and innocence of her work is striking. Each frame is supposed to capture moments that might not otherwise be captured. Working on ICONOCLAST she enhanced her ability to be amazed by the unknown and the extraordinary. She was awarded at Promax BDA On – Air Brand / Sponsor Integrated Spot, Craft at U.S.H. Awards, Bronze in Film Craft at Wave Festival, and finalist at El Ojo Iberoamérica for two consecutive years.

NATUMALTA - Vaso Maltero

KATHY GÓMEZ

Kathy Gómez has a degree in Communications with an emphasis in Audiovisual Media. She has extensive experience as Director of Advertising Audiovisual Content and in the creation of Digital Content. Important aspects in her work are dedication, teamwork, passion and discipline; aspects that are always carried out in each project.   Creatively restless and always very attentive to what happens in the advertising world, she remains at the forefront to make the right match with brands from a renewed and fresh point of view, thus creating pieces with high visual impact where the story is the protagonist, taking into account the language of the different digital platforms.

KFC - Naturistas

JUAN FLESCA

Juan Flesca is a multidisciplinary artist known above all for his audiovisual work. As an advertising film director he stands out for his choice of actors. He looks for new faces, atypical people whom he directs meticulously to ensure that his characters stand out for their original and attractive qualities, obtaining subtle but very expressive results that provide unique nuances capable of enhancing any script.   Flesca is funny and has a great sense of humor. With great ingenuity, he always manages to arouse a smile both in a comedy tone and in more serious or emotional stories. He makes the extraordinary something possible and close; and the most common and familiar, a unique, curious or absurd event.

HANNA BESIREVIC

  Beširević is a Director & Photographer. Born in Sarajevo, she grew up in Norway and moved to Paris at the age of 18. Growing up she lacked any visual records of her childhood, which is why she has chosen to spend her life creating images. After 10 years in Paris, she has built a striking portfolio of photography and film projects. Her photography has been exhibited at Milk Gallery (New York), and been featured in Harper’s Bazaar. Beširević has collaborated with a wide selection of the world’s most influential fashion and luxury brands, working on film projects for Dior, Christian Louboutin Beaute, Louis Vuitton, 25 magazine, Mary Katrantzou, Bureau Betak, Magnum, Armani, Domperignon, Pigalle and Rodarte ( Both with an exclusive production for Dazed Digital), and many more. She currently resides in Mexico City.

ED MC CULLOCH LOOP WEB ACTUALIZADO

ED McCULLOCH

With an art director's sense of visual style and a photographer's eye for nuanced composition, Ed's work includes films that feature visual narratives, natural performances, lush places and dramatic cinematography. The spots for brands like Lincoln Motor Company, Tim Horton, Nike, The History Channel, and Panasonic reflect his multifaceted  career, as well as his tremendus sensitivity.

Coca Cola - Silence

TOMO TERZANO

Tomo Terzano is a director who unites different disciplines, mainly anchored in the visual, the disruptive and the futuristic. His transit through the world of video clips, fashion and visual arts makes Tomás a different director, always aiming to unite these worlds to achieve his goal of being a creator of new trends.   The recent winner of "New Talent" by the Círculo de Creatividad Argentina, adding to his 2 Diente awards obtained in 2020, consolidating a name and endorsement in the creative and advertising community of his country. He has also worked in Spain for Coca-Cola, in Mexico for Mercado Pago and Bolivia with Cerveza Paceña, among others.   If something defines this director, it is his daring to seek new places not explored before, that is his trademark.

Niina - Make It Summer

CARLA DAUDEN

Born and raised in Brazil, today Carla lives between São Paulo and Los Angeles doing what she loves: telling stories. Her commercial work includes clients like Google, Microsoft, Target, Amazon, Delta, and Facebook.   In 2019, her campaign for Disney's Team of Heroes was nominated for a Daytime Emmy Award. Her first short film, Mr. Polman Wants to Fit In screened at major Oscar-qualifying festivals, and in 2016, she co-directed the short documentary The Discarded: A Tale of Two Rios, which won best short at the American Conservation Film Festival.   In 2018, she was selected for NALIP's Latino Lens Incubator for her short film The Jump, later released by PBS. In 2021, Carla completed her passion project, the documentary feature The Hosts, which premiered at the 36th Santa Barbara International Film Festival, and at the 45th São Paulo International Film Festival. In 2021, she was selected by the Disney/ABC Directing program and directed an episode of Hulu's highly acclaimed TV show Good Trouble. Forever, Carla intends to capture moments – moments that form stories, stories that make us all so uniquely human.

UBER JUMP

MARTÍN PIMENTEL

Martín Pimentel is a young director born in Buenos Aires, and living in CDMX.   He debuted with video clips and non-traditional digital content. For a few years he has taken his artistic vision to the world of advertising and digital content, creating commercials that stand out for their visual quality and careful aesthetics.   He has campaigned for top-tier brands. He has a great sensibility for storytelling and directing actors, and has also produced tabletop scenes with great success. In the contents of it you can see the contribution of freshness, new narrative languages and great versatility to move in this time of great changes.

Nissan - Xtrail Hybrid 1

VANESA MANZANO

Vanesa Manzano is Spanish. She studied Audiovisual Communication at the European University of Madrid, Screenwriting at the EICTV in Cuba; and Film Directing at the New York Film Academy. She took her first steps in the medium in Madrid, while she continued to train with trips to London to study Documentary Directing at the London Film Academy.   She has worked for big brands in the national market, LATAM; USA, Canada and Spain. One of her main characteristics is a powerful aesthetic eye and the direction of natural cut actors, arising from the situation and complexities of the character.

CLAUDIA ABEND LOOP WEB ACTUALIZADO

CLAUDIA ABEND

Based in Uruguay, Claudia is a film and advertising director, screenwriter, film career teacher, documentary filmmaker and mother. In love with people, her work navigates freely between childhood innocence and the harshness adulthood to tell short and long stories in a beautiful and cinematic way.

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CYRIL GUYOT

Born as an image maker, Cyril Guyot was raised in Paris. He currently lives and works in New York City. Since graduating from New York University's Tisch School of the Arts, Cyril has directed countless art videos, music videos, and commercials for people like Dolce & Gabbana, Louis Vuitton, Chanel, Porche, Mercedes, Nissan, and more.

SOLAR CITY - How Coal Power Gets To You

ANTONIO BALSEIRO

Antonio Balseiro eager to connect audiences with relevant issues in an exciting way. He is particularly enthusiastic about the merge of entertainment and education, connecting meaningful information with emotions and he believes that films and animation can be a great tool to do so.   He is inspired by those organizations and individuals that are redesigning our way of life for the better and wants to work helping them tell their stories and promote their ideas.   Antonio is also interested in rethinking the way mixed media films are produced, he is currently building a sustainable animation studio & farm called "El Pantano"

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MARIANA YOUSSEF

Mariana studied acting at the Célia Helena Theatre School for three years, but decided to work as a writer in large advertising agencies. After a career of almost ten years, she migrated to production companies. As a director, she returned to her origins and studied acting direction in Los Angeles, Chile and São Paulo. She directed campaigns for J&J, Rolling Stone, Fiat, Sky, Oi, Natura and Samsung. The Ballet film for the campaign “Connect to the one you love with a Samsung TV”, reached 10 million views mark on YouTube in just three months. In cinema, the most recent project is the short, B-Flat, filmed in India and exhibited in 2014 at the International Festival of Brasilia and the International Festival of Cairo, Egypt.

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DIVERSITY + INNOVATION = ACTION

We believe that diversity goes hand in hand with quality and innovation; because innovation leads you to a transformation to achieve better projects.

We participate in the global platform Free the Work, which has been the first one to speak of gender and diversity representation in our industry.

Learn more about diversity, we are here to listen to you!

OUR PARTNERS

We are a Mexican civil association created 38 years ago to care for the interests of the commercial audiovisual production industry. A support platform that facilitates management and operation, a community with passion and social responsibility as well as driving and inspiring the industry. At AMFI we work for the common good, particularities are guided by actions that reflect a morality that represents us with pride.
“There’s this feeling that hiring women directors or minorities is something that [you] have to do as part of woke culture,” Har’el says. “We really want to move the discussion away from ticking the box of diversity and inclusion, to making people understand that they’re missing out on the best talent out there.”
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