Juan is a filmmaker and artist. He can be described as a maverick in the realm of visual arts, always seeking unconventional approaches with a profound artistic curiosity.

In his work, he reflects the passion he feels for the stories he chooses to tell, whether they are grand or small. He meticulously cares for every element that becomes part of his creations: art direction, casting, lighting. He is an tireless worker who never loses his aesthetic inspiration, whether it's in his on-stage performances or while developing content, film, and innovative projects. That's why, over the years, he has built a strong reputation alongside the brand Akira, of which he is a partner, and has been internationally recognized as Colombia's best director.