Independent service production company Habitant is expanding its footprint from Mexico City with the launch of an office in Bogotá, Colombia, marking a fresh and energising chapter for the production powerhouse. This move reflects Habitant’s success in Mexico to date and continued investment in craft-first production solutions, off the back of a Grand Prix win at Cannes Lions 2025 for GoDaddy’s ‘Act Like You Know’ feat. Walton Goggins, directed by Ian Pons Jewell through ProdCo.

The new Colombia division – led by Managing Partner/EP Paula Domínguez and supported actively by Habitant’s established global client-facing team, Arturo Arroyo and Elizabeth Tapia – allows the company to better serve both US and international clients, offering new, nimble and culturally resonant production options across a wide spectrum of styles, budgets and formats.

Habitant has already been quietly laying foundations in Colombia, producing for global giants like Google, Airbnb and Loewe, while also collaborating with Colombia’s biggest cultural icons, including singers Karol G and Maluma. The new Bogotá venture reflects a readiness to adapt — whether the ask is for a high-tier celebrity production or cost-conscious storytelling with craft at its core.

Crucially, the Mexico-Colombia connection strengthens Habitant’s regional presence. With teams in both countries, Habitant can now cover more ground competitively, with easy access to diverse locations, crews, and talent, all just a five-hour flight from the US market. The expanded presence allows for intelligent, tailored solutions across formats to deliver scalable content with global appeal.