Newest Nike Campaign
Has A Creative And Very
Powerful Message!
February 26, 2025
Nike has once again set the bar high with its latest campaign, ‘Winning Isn’t for Everyone. This gripping new spot, directed by the renowned Kim Gehrig and narrated by the iconic Willem Dafoe, delves deep into the immense sacrifice and unwavering passion required for athletes to reach the pinnacle of their sports and the grand stage of the Olympics.
Driving Innovation: OUR
Directors In Automotive
Filmmaking
February 26, 2025
In the fast-paced world of automotive filmmaking, our directors stand out for their unparalleled ability to blend technical precision with cinematic storytelling. With a passion for cars and an eye for detail, they have delivered some of the most iconic and visually stunning car commercials in recent years. Here’s a look at four standout examples that showcase their expertise.
Into The Library
With Jaron Albertin
February 26, 2025
LBB Online: “SMUGGLER director chats to LBB’s Addison Capper about shooting in -18°C, chronicling the career of Spike Lee, and capturing the empty streets of Central London.”
Marmite Gets Saucy
In New Spot Aimed
At Freshers
February 26, 2025
Creative Review: “The ad by Guy Shelmerdine brings back memories of Flat Eric, the classic Levi’s mascot, as the ad’s puppet heroes are shown trying out Marmite to a remix of Giraffage’s electro track, Workout. It all quickly takes a suggestive turn as the song encourages the duo to ‘push that’, ‘grab that’, ‘stroke that’ and ‘lick that’, which they duly do while setting about making toast.”
In Conversation
With The Film Director
Fiona Jane Burgess
February 26, 2025
“the film director Fiona Jane Burgess–represented by SMUGGLER–reveals her forward-looking and unconventional mind, gives us a glimpse into her personal thoughts, explaining herself and telling us a little more about the person she is and her working methodology, in which she manages each time, with mastery and confidence, to blend innovative visuals and daring ideas that challenge the status quo.”