SEGA (SERGIO GARCÍA)
Sega began his professional career as a graphic designer and later as a creative in agencies such as Publicis Casadevall, Publicis, McCann Erickson, and Tandem DDB.

Shortly after, he moved behind the camera with Lee Films, collaborating with brands such as Coca-Cola, Repsol, Movistar, Vodafone, Orange, Metro de Madrid, Lotería Nacional, Ikea, Seat, Renault, Mercedes, Renfe, El Corte Inglés, San Miguel, Endesa, Rexona, ONCE, and TVE, among others.

As a director, he has won awards from the APCP, including Best Director, and numerous awards at the San Sebastian Festival, FIAP, the New York Festival, Ojo de Iberoamérica, Laus, Epica Awards, and Ampe.