Emily Ratajkowski adds color and culture to Tory Burch’s summer at Nevería Roxy.

For the Summer Capsule 2024, Tory Burch taps Emily Ratajkowski to front a fashion story grounded in real streets and everyday pleasure. Shot in the iconic Nevería Roxy in Condesa and throughout the city, the campaign brings pastel tones, playful silhouettes and ice cream nostalgia into focus.

Photographed by Oliver Hadlee Pearch, the stills blend street cool with elegance, creating portraits that feel intimate and cinematic. On the video side, Sam Youkilis directs with a documentary eye, turning simple moments into sequences full of texture, gesture and movement. DP Matt Plaxco elevates the visuals with soft palettes and ambient detail.

CREDITS – PHOTO

Client: Tory Burch / Production Company: Moxie Productions / Photographer: Oliver Hadlee Pearch / Talent: Emily Ratajkowski / Styling: Brian Molloy / Hair: Evanie Frausto / Make Up: Fara Homidi / Prop Styling: Sebastian Narbona / Location: Mexico City

Pop Color Meets Cultural Texture

Handling Emily Ratajkowski on the streets of CDMX required precision and care. From logistics to styling to on-the-move coordination, the production captured a relaxed, real energy while delivering high-gloss fashion.

Pastels, Icons & the Flavor of Mexico City

CREDITS – VIDEO

Client: Tory Burch / Production Company: Moxie Productions / Director: Sam Youkilis / DP: Matt Plaxco / Talent: Emily Ratajkowski / Styling: Brian Molloy / Hair: Evanie Frausto / Make Up: Fara Homidi / Prop Styling: Sebastian Narbona / Location: Mexico City

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