Shot in Bogotá with production by Habitant Colombia, the Maluma sequences in "Pit Stop" anchor the campaign with star power, precision and unmistakable Latin energy. Though only part of the video, these scenes offer contrast and rhythm—blending the world of Google Chrome and Formula 1 with the presence of a global music icon.
A Collaboration Across Continents
Directed by Quentin Deronzier and produced by Arts & Sciences, the video weaves together scenes filmed in London with McLaren and in Colombia with Maluma—merging the precision of motorsport with the identity and charisma of urban pop.
“Pit Stop” received a Bronze Clio Award in 2024 for Best Editing—recognized not only for its narrative ambition, but for the seamless integration of branded storytelling, music and performance.
CREDITS:
Production Company: Arts & Sciences / Directors: Quentin Deronzier, James Lees / DP: Cezary Zacharewicz / EP: John Benson / Producer: Lucy Sheridan / Local EPs: Ana Gaxiola, Daniela Cortés / PD: Andrea Rodríguez / Wardrobe Stylist: Amalia Gómez / Makeup Artist: Mónica Aristizábal / Production Services: Habitant Colombia / Location: Bogotá, Colombia
