Banana Republic’s SS24 campaign unfolds across three collections—May, June, July—each a visual meditation on freedom, self-expression and slow travel. Filmed and photographed in Mérida, Yucatán, the campaign is fronted by Taylor Hill, Ibby Sow, Marlon Teixeira and Melodie Vaxelaire.
Photographed and directed by Josh Olins, the visuals blend natural light with architectural texture. There’s a quiet boldness in the compositions—clear styling, effortless lines, warm shadows. Cinematographer Tyler Kohlhoff captures the same mood in motion, with three short films that glide through linen, skin and light.
The historic charm of Yucatán frames the capsule’s refined materials: crisp poplin, open knits, soft linen. The city becomes more than backdrop—it’s part of the styling, the tone, the rhythm.



CREDITS:
Production Company: Shake Productions / Photographer & Director: Josh Olins / DP: Tyler Kohlhoff / Models: Taylor Hill, Ibby Sow, Marlon Teixeira, Melodie Vaxelaire / Hair Stylist: Cim Mahony / Make Up Artist: Sally Branka / Stylist: Jonny Lichtenstein / Set Designer: Max Bellhouse / Location: Mérida, Yucatán