Where Storytelling Meets Tradition
Produced by Supply & Demand and filmed in Mexico, Legacy Grows is the flagship spot for Coors Banquet’s 150th anniversary campaign. Narrated by Cole Hauser of Yellowstone, the 30-second film tells the story of a musician who builds something lasting—beginning with nothing but a guitar and a dream.
The visual style, reminiscent of Samuel Bayer’s signature tone, brings together grit, elegance, and emotional weight in one cinematic sweep.
The film draws from the textures of tradition—warm wood, firelight, dusty horizons—while maintaining the modern pace and polish of premium advertising. The execution is tight, minimal, and emotive. True to the Coors Banquet spirit, the spot honors what it means to build something real.
Photos and video from the shoot offer a closer look at how this cinematic tribute to legacy came together—from intimate ranch setups to stylized performance scenes. Every frame built with craft, light, and purpose.
Though rooted in Western heritage, the spot was brought to life in Mexico with full-scale production services by Habitant, whose local team coordinated all in-country execution. From quiet ranch interiors to staged concert energy, every frame was constructed to reflect the evolution of a legacy—from the intimate to the iconic.
CREDITS:
Production: Supply & Demand / Director & DP: Samuel Bayer / Executive Producer: Nathan De La Rionda / Producer: Tim Nolan / Habitant Executive Producer: Matías Godoy / Habitant Assistant Producer: Martina Cervantes / Production Design: Fernanda Contreras / Wardrobe: Marina Pedreño / MUA: Ivana Kiss
