For Dove Men+Care’s new Whole Body Deodorant, the message is clear: protection that works everywhere. Directed by Audrey Ellis Fox and produced by Los York, the campaign puts NFL icon Marshawn Lynch front and center—not just as a celebrity, but as the voice of honest, full-body self-care.
Filmed across various locations in and around Mexico City, the spot blends quiet confidence with grounded storytelling. Lynch delivers the message with his trademark authenticity: simple, direct and relatable.
Celebrity Coordination at Its Best
Working with a global star like Marshawn requires a seasoned team. Habitant managed all local production services, from multi-location scouting to crew coordination and talent management, ensuring each scene hit its mark across multiple days and setups.
Styling the Real
Production Designer Nicole Sages shaped environments that emphasized clean, functional spaces—mirroring the product’s purpose. With DP Santiago Cantillo behind the lens and styling by Mariana Guerrero, the piece strikes a balance between polished and effortless.
CREDITS:
Production Company: Los York / Director: Audrey Ellis Fox / DP: Santiago Cantillo / Head of Production: Chris Abitbol / Executive Producer: Leticia Gurjão / Head of Production: Earl McDaniel / Line Producer: Kyle McGuiness / Habitant Executive Producer: Gleny Valente / Habitant Line Producer: Manzana Ortiz / Production Designer: Nicole Sages / Wardrobe Stylist: Mariana Guerrero
