Made in Mexico. Styled for the U.S.

Every frame was filmed in Mexico City, transformed through meticulous art direction and production design to mirror locations like major U.S. cities—urban, iconic  and culturally layered. Filmed across four days—primarily night shoots—Habitant’s local team pulled off an ambitious production featuring warehouse labs, streets, homes and fashion-forward interiors—all built to sell the illusion of an American metropolis.

Casting was diverse and intentional—speaking directly to eBay’s Gen Z and Millennial audience in the U.S. The visual language was crafted to feel premium, fresh and a little disruptive.

Luxury. Verified. Real.

With luxury resale exploding and trust being everything, this campaign lands a clear message: don’t get faked over. Not in sneakers, not in watches, not in jewelry. With eBay’s Authenticity Guarantee—and expert verifiers at the center of it all—the real thing is never out of reach.

The Brady Effect

Felix Brady brings a kinetic edge to everything he directs—and this spot is no exception. His use of off-axis angles, rapid transitions and in-camera movement gives the commercial a pulse. Every frame feels alive, pushing the narrative forward while maintaining a fashion-forward visual clarity. In collaboration with DP Pat Aldinger, the aesthetic walks a line between high-style and raw energy—perfect for a brand rewriting the rules of resale.