Along the Oaxacan Coast.
A Night in Purple
Set against the dark, hypnotic coastlines of Puerto Escondido, Versace’s Dylan Purple campaign radiates sensuality and precision. Directed by Gordon Von Steiner—whose signature style has defined campaigns for Hermès, Dior, Jacquemus and Louis Vuitton—and lensed in 16mm by Emmy-nominated Stuart Winecoff, the film captures a dreamlike night world—where shadows, water and skin interact with effortless intention.
Photographed by fashion’s visual poet Carlijn Jacobs, the stills deliver iconic energy with tactile elegance. Starring Iris Law and Kit Butler and styled by Allegra Versace, the campaign explores the ephemeral moment where scent, sensation and image collide.
Fashion After Dark
Half of the production took place under moonlight—on sand, water and cliffs—with custom crane rigs, underwater housing and analog and digital camera systems operating in sync. Shot across several days, the work required delicate coordination, technical fluency and artistic trust.
Puerto Escondido—raw, isolated and breathtaking—became the canvas. With over 150 people on set and most of the equipment brought from Mexico City, Habitant delivered seamless support to meet the ambitious creative vision.
Elegance in Motion
With creative direction by Kevin Tekinel and Charles Levai of Maybe and production design by Monique Flores, every element of the Dylan Purple campaign was sculpted to feel immersive and elevated. More than a fragrance ad, it is a visual poem set in motion.
CREDITS
Director: Gordon Von Steiner / Cinematography: Stuart Winecoff / Photographer: Carlijn Jacobs / Art Direction: Kevin Tekinel & Charles Levai / Production Design: Monique Flores / Styling: Allegra Versace / Makeup: Porsche Poon / Hair: Karim Belghiran / Talent: Iris Law, Kit Butler / Production Services: Habitant Productions / Location: Puerto Escondido, Oaxaca, Mexico
