Lope Serrano and Nico Méndez
of CANADA.
A Production Across Landscapes
From the beaches of Tulum to the desert air of La Paz, the campaign required building moments that felt spontaneous and global—within the borders of Mexico. Habitant’s team transformed local environments into evocative scenes that could pass for anywhere in the world. The challenge was not just visual: it was logistical. Remote sites. Natural light. Local crews. Long days. But the outcome was a beautiful, award-winning series that felt both effortless and exact.
No green screens. No shortcuts. Just real locations, real beauty and real craft across the Glimpses campaign.
NOTHING
A meditative pause. The beauty of doing nothing while everything happens around you. Natural rhythm, quiet elegance and perfect framing.
PLATES
A quiet moment in motion. A table. A plate. A memory forming in real time. Shot in Mérida with natural light and minimal movement, this piece set the tone for the entire campaign.
LEMONS
A visual metaphor told with flavor and light. Shot with warmth and ease, Lemons earned recognition at the Clio Awards and One Show for its masterful simplicity.
BUBBLES
Joy, intimacy and movement. A bath becomes a moment of stillness and connection. Filmed with softness and light in a natural setting, this piece reflects everyday luxury with cinematic restraint.
SAND
Texture, light and the presence of time. This film captures a simple moment with striking sensitivity. Every grain, every gesture feels essential.
A World of Places, All Made in Mexico
For the award-winning campaign Glimpses, CANADA partnered with Habitant to bring five films to life—each a portrait of travel, identity and sensation. Directed by Lope Serrano and Nicolás Méndez, filmed over multiple weeks across the country, this project became one of Habitant’s most ambitious productions to date.
Witness the Work
From remote beaches to bustling markets, this campaign came to life thanks to expert coordination and production detail. Explore the full scope behind the lens—watch the behind-the-scenes video and photo gallery to experience how Habitant brought CANADA’s vision to the ground, frame by frame.
