and full-speed production
for Kinopravda & Imposter.
Color, Character and Controlled Chaos in the Everyday.
Laundry’s never looked this fun. Bursts of color. Real life. Real speed. Directed by Kinopravda for Imposter—five days of bold setups, smooth takes and full-speed production.
Directed by Kinopravda and lensed by Kate Arizmendi, this anthem spot reframes household care with a kinetic, color-rich language. From vibrant home spaces to stylized action, the film captures small domestic moments—elevated with energy, humor and precision.
Shot entirely on real locations—kitchens, living rooms, garages, everyday homes, this piece opens the campaign with a vibrant tone that carries across the full series. Art direction leans playful and architectural, while casting brings forward authentic, expressive faces.
Whirlpool – Haircut
Whirlpool – Care Less Anthem
Whirlpool – Rollerskating
Whirlpool – Drumming
More than just a spot, this production reflects the synergy between bold creative and precise execution. From vibrant setups to on-location energy, experience the full scale of what Habitant brought to life for Imposter and Kinopravda.
CREDITS
Production Company: Imposter / Agency: Digitas / Director: Kinopravda / DoP: Kate Arizmendi / EP: Avtar Khalsa / Local EP: Matías Godoy / Line Producer: Petra Ahmann / Production Design: Kino-Pravda / Local PD: Luis Rojas Luino / Local Stylist: Ricardo Arenas / Production Services: Habitant Productions
