Photographed by Josh Olins and directed by Lorenzo Cisi, Zara’s Spring/Summer 2024 Kids campaign turns a Yucatán villa into a dreamlike world of play. The space breathes through light and natural textures, captured with softness and restraint.
The fashion is joyful: elevated knits, loose silhouettes and prints that feel both curated and spontaneous. Every frame carries a sense of story, art-directed with care and shot with a cinematic eye by DP Matt Plaxco.
The campaign was filmed and photographed on location at a historic hacienda in Mérida, surrounded by nature, tiles and light. The location elevates the collection with a strong sense of atmosphere—grounding fashion in something real, tactile and timeless.
CREDITS:
Production Company: ProdN / Agency: Baron & Baron / Photographer: Josh Olins / Director: Lorenzo Cisi / DP: Matt Plaxco / Hair Stylist: Tomo Jidai / Makeup Artist: Jamal Scott / Set Designer: Max Bellhouse / Location: Mérida, Yucatán
