Directed by Nick Roney and produced by SPY Films, the “Less Scrolling. More Strolling.” campaign delivers a clear call to action: drop the screens and get moving. But what made this Canadian wellness campaign truly unexpected was its location—Bogotá, Colombia.
One Message. One Metaphor. One Surprising Location.
From sweeping landscapes to detailed art direction, every frame was produced with agility, care and creative rigor by the Habitant Colombia team. With international standards and a robust production ecosystem, Bogotá offered the perfect environment to bring Roney’s epic allegory to life.
Behind the Scenes – Experience the Build
ParticipACTION – Less Scrolling. More Strolling.
With a rich pool of creative talent, state-of-the-art infrastructure and a welcoming production ecosystem, Bogotá stands out as a premier destination for global campaigns. International teams consistently find their expectations surpassed by the professionalism and capabilities offered here.
From pre-production to final frame, Habitant Colombia delivered the level of execution and collaboration that left the international team—from agency to production—genuinely impressed. Testimonies captured on-set spoke to the trust, talent and technical fluency that made the shoot a standout experience.
A crowd of everyday athletes marches toward a colossal hole, casting in their distractions—game consoles, TVs, phones—visualizing the mental clutter that keeps people from physical activity. Wagner’s “Lohengrin” sets the tone. And with DP Guillermo Garza behind the lens, every shot is as considered as it is cinematic.
CREDITS:
Production Company: SPY Films / Director: Nick Roney / DP: Guillermo Garza / Executive Producer: Marcus Trulli / Head of Production: Aasttha Khajuria / Local Managing EP: Paula Dominguez / Production Coordinator: Paula Mejia / Production Manager: Carolina Serna / Production Designer: Roberto Carlos Medina Cepeda / Wardrobe Stylist: Tulia Beatriz Díaz Daza / MUA: María José Sánchez Uribe
