in Mexico City.
The Stains, Not the Diamonds
Premiering during the Oscars on ABC, “The Chase” reintroduced The Professional, played by Peter Hermann, in a cinematic, tongue-in-cheek tribute to spy thrillers. A rooftop foot pursuit. Daring stunts. Mid-air jumps. Rain-soaked escapes. But he wasn’t after diamonds—he was after stains.
Filming Action Above the City
The heart-pounding sequence unfolded across the rooftops, theaters, streets and towers of Mexico City—an iconic backdrop with its own Bond legacy. Habitant led the complex production on the ground: managing aerial choreography, stunt teams, building jumps, crane rigs, vehicle landings, extras, night shoots and precision logistics under tight timing.
Precision, Scale and Elevation
This wasn’t a typical detergent commercial. From double setups to rooftop unit coordination, the energy and coordination required rivaled a film production. With STINK Films and DDB NY, Habitant brought world-class execution to an elevated, unexpected spot that played for millions during one of the most-watched nights on television.
As featured in AdAge.
CREDITS:
Production: STINK Films / Agency: DDB NY / Director: Keith McCarthy / DP: Diego Robaldo / Production Designer: Sebastian Narbona / Executive Producer: Mungo Maclagan / Production Services: Habitant Productions / Managing Director: Arturo Arroyo / EP: Gleny Valente / GM: Montserrat Becerril / Line Producers: Daniela Dominguez, Braulio Fragoso / 1st AD: Tito Salome / 2nd AD: Mariana Escalante / Wardrobe Stylist: Esteban “Kwa” Arzate
