A Fashion Story from Baja California.
A Season of Light, Style and Storytelling
Luxury meets nature in two distinct productions for Ralph Lauren’s Spring 2022 Men’s and Women’s Collections, captured in Mexico with full photo and video production services by Habitant.
Set against the raw, cinematic beauty of Baja California, Ralph Lauren’s Spring 2022 campaign unfolded in two parts—each one distinct in tone, united in vision. Directed by Bon Duke and lensed by Carter Berg, the productions celebrated timeless style through a lens of light, air and understated power.
Ralph Lauren SP 22 Womens Wear
The women’s collection—refined and poetic—was brought to life across wind-brushed open spaces, architectural natural light and minimal set design that let the garments speak. Styled with effortless grace, every frame felt intimate and grounded. Habitant supported Redhouse Production in delivering full-service execution across multiple days, ensuring seamless logistics for fashion, beauty and technical teams in remote terrain.
Ralph Lauren SP 22 Mens Wear
Photographed days later, the men’s collection brought a quieter strength. Same region, different mood: stark lines, golden light, masculine energy softened by Baja’s horizons. With precision and fluency, Habitant handled all photo and video needs on location, adapting crews and structure to match the tone of each production while maintaining consistency across the creative vision.
Credits:
Photographer: Carter Berg / Director: Bon Duke / Creative Directors: Maia James, Muller & Jack Becht / Fashion Styling: Caroline Van Wart, Meryl Griffith / Hair: Tomo Jidai / Makeup: Samantha Lau / Set Design: Tim Gehling / Executive Production: Redhouse Production / Production Services: Habitant Productions
