Shot entirely in Mexico City, this campaign fuses the voice and vision of Lewis Hamilton with the quiet strength of RIMOWA. In the film, directed by Ebeneza Blanche and produced by Smuggler, Hamilton reflects from the back seat of a car as he moves through the streets—passing textures, rhythms and possibilities. His words are calm, considered: "Tunnel vision can only get you so far..."
With cinematography by Shawn Peters and photography by Chris Rhodes, the visual world is rooted in the everyday—real homes, city tunnels, sidewalks and streets—captured with elegance and instinct. It’s not just about where you go, but how you carry what matters.
Both film and photography were serviced by Habitant in Mexico City. From moving cars and location logistics to celebrity coordination, the production demanded timing, trust and precision. With local teams and international direction, everything aligned to honor the reflective tone of the campaign.
CREDITS – PHOTO
Executive Production Stills: Twin Production / Agency: Anomaly / Photographer: Chris Rhodes / Talent: Lewis Hamilton / Production Services: Habitant Productions / Location: Mexico City
CREDITS – FILM
Production Company: Smuggler / Agency: Anomaly / Director: Ebeneza Blanche / DP: Shawn Peters / EP: Elizabeth Doonan / Local EP: Matías Godoy / Line Producer: Ellie Fry / Producer: Luca Chapman / Local LP: Andrea Fumero / Local PD: Fernanda Contreras / Local Stylist: Jocelyn Corona / Services: Habitant Productions / Location: Mexico City
