For the launch of its groundbreaking Galaxy S25 and Galaxy AI, Samsung collaborated with Stink UK and ProdCo to create a cinematic campaign of five distinct films. Shot across real locations and stages in Mexico over two intensive weeks, the campaign brought together multiple directors, DPs and production units under a single vision of technological storytelling.
One Brand, Five Visions
Coordinating five productions, four directors, multiple international teams and distinct creative styles across several locations is no small feat. The Habitant Mexico Film Services unit brought precision, agility and seamless support to every frame—ensuring all creative needs were met with world-class execution.
Director: Felix Brady / Stink UK
This hero spot premiered during Samsung Unpacked and showcased Galaxy AI’s real-time translation features. Shot across dynamic, urban locations, the piece blends mobility, authenticity and cultural connection.
Credits:
Director: Felix Brady / DP: Anna Smoroñová / STINK UK
Local EP: Matias Godoy / Local LP: Levi Negretti / Production Designer: Chloe Brady / Local PD: Luciano Lasca / Stylist: Mariana Guerrero / MUA: Ivana Kiss
Director: Mackenzie Sheppard / ProdCo
A sharp introduction to Samsung’s new intelligence era. This piece sets the tone—clean, intentional and focused—mirroring the design ethos of the Galaxy S25 itself.
Credits:
Director: Mackenzie Sheppard / DP: Oliver Millar / Local EP: Matias Godoy / Local LP: Andrea Fumero / Production Designer: Jonathan Houlding / Stylist: Paola Alfaro / MUA: Chela Olea
Director: Mackenzie Sheppard / ProdCo
This spot highlights how Galaxy AI moves with you—across apps, moments and interactions. With subtle storytelling and a strong visual language, it shows what fluidity looks like in motion.
Credits:
Director: Mackenzie Sheppard / DP: Oliver Millar / Local EP: Matias Godoy / Local LP: Andrea Fumero / Production Designer: Jonathan Houlding / Stylist: Paola Alfaro / MUA: Chela Olea
Director: Ernest Desumbila / Stink UK
Visually striking and futuristic, this film delivered a high-energy vision of the new S25 Ultra.
Credits:
Director: Ernest Desumbila / DP: Kanamé Onoyama / Executive Producer: Jon Chads / Producer: Jane Lloyd / Local EP: Gleny Valente / Local LP: Ana Gaxiola / Production Designer: Julio Gómez / Stylist: Lorena Ledezma / MUA: Diana Tittaferrante
Director: Richard Darge / ProdCo
Filmed in a modern office in Mexico City, this teaser teases Samsung’s AI power with quiet elegance.
Credits:
Director: Richard Darge / DP: Octavio Arias / Local LP: Ana Gaxiola / Art Director: Josefina Dellatorre / Stylist: Paola Alfaro / MUA: Ivana Kiss
